Grassroots level interventions are the focus of the organization and considered as important as the actual reduction of consumption and change of behavior taking place in the target locations. Change of individual behavior is expected to happen as a result of individual awareness and understanding increase and most importantly as a result of a social environment change and setting change in which the Alcohol is deglamorised and demystified. A very capable team, trained and capacitated for demystifying and deglamorizing alcohol, is working in the field level are working with Healthy Lanka at Grassroots level.